Senior product designer with 8 years across fintech, productivity, and creator tools. Currently leading design at Lumen. Previously at Tokopedia and Bukalapak.
Designing the voice cloning experience for Lumen 2.0. From onboarding flow to draft review, focused on building user trust at every step.
Read case study →Redesigned the seller analytics experience for 12M+ merchants. Reduced daily task time by 47% through information hierarchy overhaul.
Read case study →Reimagined onboarding for first-time investors. Designed risk-explorer interactive tool that reduced support tickets by 38%.
Read case study →Saya mulai karir sebagai illustrator di sebuah agensi kecil di Bandung sebelum nyemplung ke product design tahun 2018. Sejak itu, saya kerja di tim-tim yang membentuk cara orang Indonesia bertransaksi, belajar, dan membangun bisnis online.
Saya percaya design yang bagus itu invisible — kerjaannya adalah menghapus friction, bukan menambahkan dekorasi. Saya juga percaya proses yang sehat menghasilkan produk yang sehat, jadi saya invest banyak waktu di mentoring dan team rituals.
Di luar pekerjaan: lari (10k weekly target), kopi V60 (Aceh Gayo Wine), dan baca Murakami sambil hujan-hujanan di balkon.
Lead Product Designer · Email AI for SMBs
Senior Designer · Seller Tools & Analytics
Product Designer · Marketplace Experience
Designer · Onboarding & Education
Junior Designer · Branding & Illustration
Yang paling sulit dalam product design bukan bikin sesuatu yang cantik — tapi tau kapan harus berhenti menambah.